Atlantic Southern promo man Walter Moorhead on marketing the album without singles:
She was really hot when the album came out. I was kind of upset---all her singles that she came out with. Because albums weren’t that prevalent at the time, you move 150,000 units it jump to the ceiling. Now, if you don’t move 2 million, you’re not making money…So I had to come up with a scheme to get that done because the album was absolutely monstrous. Also, she had this African attire on and the black consciousness movement was in progress, so it made it a little easier to go to black radio. Not just with gospel, but you still had to have a way to do that. Pop, I didn’t see no chance with that. First of all, with that attire, a white boy don’t want to hear that. At that time, things were still tough down here in the South. Normally, you see a white guy with that rebel flag on their license plate, they could do that. But if I would come up with a dhashiki on, like she had on, they would take offense at that and would not allow you to excel. That meant I had to push hard on r&b stations, not just gospel. They had a full gospel program on the major r&b stations, WYOD, WBOK. That’s how I was able to make this thing happen. At night, midnight until 6 in the morning, I would give the jocks their product so they wouldn’t have to pay for it. In turn, I’d say “Play this cut” or play that cut late tonight. I had them play the Amazing Grace cut, as they were getting ready to get off, they would segue out with Aretha into the morning show. Then the morning show takes off, waking people up with r&b music. So that’s how things happened with that record and I did that with every city that I had to work.